A new and shiny era has just started for Argentina. What is waiting Argentine people if we talk in the terms of the dynamics shaping the creative economics?
Argentina is in a privileged position in terms of the dynamics currently shaping the creative economy: because of our history, our heritage and the mixture of cultures that helped build our identity we are naturally creative and entrepreneurial people with the ability to adapt quickly to changes. I think all this factors will indeed make Argentina thrive in this new and shiny era that we now have ahead.
Can you explain the works of Metropolitan Design Center more broadly?
The Metropolitan Design Center (CMD) is an entity that contains multiple personalities: it works as an institution for the promotion and fostering of design and it is, as such, the heart of the Buenos Aires Design District. But it is also a school that provided trade training for over 7000 people -mainly neighbours from the vulnerable surrounding area- and a space where creative entrepreneurs find guidance, incubation and opportunities to develop business skills. In addition to this, the CMD is also home to the country's first public digital printing lab and hosts an open co-working space. It truly is difficult to sum up in a couple of words everything that goes on in it, but probably the most important thing to bear in mind is that it is a public and open institution that is very much alive and thriving thanks to the many different people and activities it contains.
‘Nanocentre’ project has aimed to develop Parque Patricios, a poorer and underdeveloped neighbourhood. Have you ever thought to spread your projects all over Argentina in order to innovate and tackle with the poverty?
The Parque Patricios development project has been extremely successful: it is there where we started the Buenos Aires Technological District, which had an immense impact in the local community, and it is now home to the City Government headquarters. Along with it, another three creative districts -Design, Arts and Audiovisual- are part of the family, and all of them share the idea of bringing development and growth to the area where they are located. They have all been successful and are constantly growing, which is why there are indeed plans to spread this experience to the rest of the country, especially towards the north region, which has been historically undermined for a long time.
What is the importance of the concept of ‘entrepreneurship’ in your agenda?
I think the concept of entrepreneurship is by far and large the true core of anything that has to do with growth and development; and in that sense it has been and will continue to be one of the main points of my agenda. Entrepreneurs are the people that make the world go round in every single area, by bringing about positive change, creating job opportunities and improving people's lives by coming up with innovative solutions for everyday problems. I believe governments all around the world are catching up with the idea that fostering entrepreneurship is actually fostering growth, and Argentina will now definitely move towards that direction in the same way Buenos Aires did, with astonishing good results.
Chuck Palahniuk stated that: “History is filled with brilliant people who wanted to fix things and just made them worse.” Have you ever got scared to make the things worse through your projects?
Fear is a natural reaction to pretty much everything that conveys change or implies a different way of doing things, I believe, so of course embarking on a new and big project always brings about a certain amount of it attached. This being said, I also believe that mistakes are the biggest teachers, which is why it is important to have the ability to understand when something is not working in order to correct it as soon as possible: projects can change shapes in the process of making them happen, and this is a good thing when considering that the ultimate goal is bringing about positive change that makes a difference in people's lives.
Finally, what is next for you?
We are now starting a new and exciting era in Argentina and, personally, I'm thrilled to be part of our new Ministry of Culture, which I'm sure will play an important part in the future of our country. I know for a fact that culture and creativity are big assets upon which Argentina will build on in order to become the amazing place it truly is, and it is an immense honor to have the chance to work towards achieving that collective dream.